Are referrals important to you? They should be.
Referral marketing is the most powerful, cost-effective marketing there is. It saves you time and money and builds stronger business relationships. Sales Prospecting for Dummies, by Tom Hopkins, states your closing ratio with referred leads is 60%, compared to just 10% with non-referred leads.
Naturally, when a client helps improve your reputation, he or she deserves to be thanked. They have given you the gift that keeps on giving.
It's a good idea to keep a standard referral thank you note on hand which you can personalize quickly and send out ASAP. Depending on your budget, it's a nice touch to include a little gift of future services or a gift certificate to a favorite local restaurant.
Dear Mr. Lewis,
Mrs. Lila B. has chosen me to represent her, and she let me know she chose our firm based on your recommendation. We appreciate you spreading the word about your positive experience with us, and thank you specifically for Mrs. B's business.
Dear Mr. and Mrs. Jones,
You really made my day! The Carson family came to me today based on your "glowing recommendation". I so appreciate the business that you've provided me. I truly enjoy helping people find the home that's right for them, and I know I will be able to help the Carsons.
It was a pleasure working with you. Thanks so much for your kind words.
Dear Mr. Cranston,
Recently Company X paid me a visit and placed an order. They let me know that you are the reason they chose our company, which of course I was thrilled to hear. Referrals are the best compliment. I'm so happy you were satisfied with the service you received and thought well enough of us to pass along the message.
Please accept this coupon for 50% off your next order as a thank you. We truly appreciate your business and the referral.